Digital Marketing vs. Traditional Marketing
Traditional marketing – Is it dead?
Traditional
marketing is everything but digital when it comes to brand or logo. The marketers place ads for a fee
which corresponds to the size of the ad, as well as the medium in which it is
published. Traditional marketing uses the following to spread the
message:
·
Magazine
and newspaper ads
·
Banner
ads
·
Direct
mail, brochures, flyers
·
Billboards
and signs
·
TV
and radio commercials
The debate continues if Traditional marketing or print advertising is dead. In today’s
world even popular magazines have fallen prey to the Internet age where their circulation
has dwindled. But surprisingly, traditional marketing is still working and so
is the print. Look around or just check your mail box, it is still filled with
coupons or direct mailers. Another advantage that print advertising has over
digital is its power to reach local audiences. One can say that social media marketing can accomplish
it too but then remember there are still significant amount of people who are
not using social media or are not web savvy. So, it truly depends on who is
your target audience. Younger people are more likely to be on the digital compared
to the older generation. So, best is to know your market, audience, and your
target plan. Based on that include traditional marketing in your overall
marketing plan or campaign. It is not dead yet!
1 comments:
Well there are still places where digital can't reach. Best is to have a mix of traditional and digital together.
Post a Comment