How well do you know these Digital Marketing acronyms?
Digital marketing world is filled with acronyms. So thought to put together a list of most frequently used acronyms. Share or comment on which ones are your favourite.
| API | Application program interface |
| B2B | Business to business |
| B2C | Business to consumer |
| CLV | Customer lifetime value |
| CPA | Cost per acquisition / action |
| CPC | Cost per click |
| CPI | Cost per impression |
| CPL | Cost per lead |
| CPM | Cost per thousand impression |
| CPV | Cost per view (see also PPV) |
| CR | Conversion rate |
| CRM | Customer relationship management |
| CRO | Conversion rate optimisation |
| CTA | Call to action |
| CTR | Click through rate |
| GA | Google Analytics |
| LTV | Life Time Value |
| MVT | Multivariate testing |
| PPC | Pay per click |
| PPL | Pay per lead |
| PPV | Pay per view |
| PR | PageRank |
| PV | Pageviews |
| QR Code | Quick response code |
| RT | ReTweet |
| SaaS | Software as a service |
| SDK | Software Development Kit |
| SEM | Search engine marketing |
| SEO | Search engine optimisation |
| SERP | Search engine results page |
| SWOT | Strengths, weaknesses, opportunities, threats |
| UV | Unique visitor |
| UX | User experience |
| VM | Viral marketing |
| VOD | Video on demand |
3 comments:
UV is a new one to me. Never used it before. Thanks for sharing
Is QR code dead? what are your thoughts on it?
Daanish, they are becoming less prevalent for sure. Having said that I personally have scanned it only once at Target for a discount. But some of my marketer friends argue that they are still very much in use although analytics have yet to prove them right. In short, I would say it doesn't hurt to use them if it is not costing much time and resources.
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